Fusions et acquisitions entre plateformes de mise en relation en ligne pour la vente de voitures : réactions des autorités chargées de la concurrence en Afrique du Sud, en Australie et au Royaume-Uni
DOI :
https://doi.org/10.23962/ajic.i32.16018Mots-clés :
Potential Competition, Merger Control, Digital Markets, Killer Acquisitions, Market Definition, Online Automotive Classifieds, Intermediaries, Platform MarketRésumé
Cette étude examine comment les autorités chargées de la concurrence de trois juridictions (Afrique du Sud, Australie et Royaume-Uni) ont réagi aux projets de fusions et acquisitions d'entreprises impliquant des plateformes de mise en relation en ligne pour la vente de voitures. L'article examine l'acquisition notifiée (et finalement interdite) de WeBuyCars par MIH eCommerce Holdings en Afrique du Sud, l'acquisition notifiée (et autorisée) de Cox Media par Gumtree en Australie et, au Royaume-Uni, l'acquisition notifiée (et autorisée) de Motors.co.uk par eBay. L'auteur évalue les considérations en matière de concurrence qui ont été mises en avant dans chacune de ces trois affaires et, sur la base de ces déterminations, la décision des autorités chargées de la concurrence. L'article met ensuite en évidence certaines des complexités que ces plateformes numériques posent aux autorités chargées de la concurrence, ainsi que les moyens possibles de remédier au problème.
Références
Australian Competition and Consumer Commission (ACCC). (2019). Digital platforms inquiry: Final report. https://www.accc.gov.au/publications/digital-platforms-inquiry-final-report
ACCC. (2020a, April 30). Gumtree AU Pty Ltd proposed acquisition of Cox Australia Media Solutions Pty Ltd. https://www.accc.gov.au/public-registers/mergers-registers/merger-authorisations-register/gumtree-au-pty-ltd-proposed-acquisition-of-cox-australia-media-solutions-pty-ltd
ACCC. (2020b, May 19). Views sought on issues for draft media and digital platforms bargaining code [Media release]. https://www.accc.gov.au/media-release/views-sought-on-issues-for-draft-news-media-and-digital-platforms-bargaining-code
Belleflamme, P., & Peitz, M. (2010). Industrial organisation: Markets and strategy. Cambridge University Press. https://doi.org/10.1017/CBO9780511757808
Cabral, L. (2020). Merger policy in digital industries. Information Economics and Policy, 54, 100866, 1–7. https://doi.org/10.1016/j.infoecopol.2020.100866
Calvano, E., & Polo, M. (2020). Market power, competition, and innovation in digital markets: A survey. Centre for Economic Policy Research. https://doi.org/10.2139/ssrn.3523611
Calvano, E., & Polo, M. (2021). Market power, competition, and innovation in digital markets: A survey. Information Economics and Policy, 54(March), 1–18. https://doi.org/10.1016/j.infoecopol.2020.100853
Competition Commission South Africa (CCSA). (2020). Competition in the digital economy: Version 2. https://www.compcom.co.za/wp-content/uploads/2021/03/Digital-Markets-Paper-2021-002-1.pdf
CCSA. (2023). Online intermediation platforms market inquiry: Final report and decision. https://www.compcom.co.za/wp-content/uploads/2023/07/CC_OIPMI-Final-Report.pdf
Competition and Markets Authority (CMA). (2019a). Anticipated acquisition by eBay Inc of Motors.co.uk Limited: Decision on relevant merger situation and substantial lessening of competition. Case No: ME/6774/18. https://assets.publishing.service.gov.uk/media/5c82485b40f0b63694ab9c2b/full_text_decision.pdf
CMA. (2019b). eBay Inc / Motors.co.uk. Limited merger inquiry. Case No: ME/6674/18. https://www.gov.uk/cma-cases/ebay-inc-motors-co-uk-limited-merger-inquiry
Competition Tribunal. (2020a). MIH eCommerce Holdings (Pty) Ltd and We Buy Cars (Pty) Ltd. (LM183Sep18). https://www.comptrib.co.za/case-detail/8539
Competition Tribunal. (2020b, March 27). Tribunal prohibits Naspers’ planned merger with WeBuyCars. https://www.comptrib.co.za/open-file?FileId=52256
Evans, D. S., & Schmalensee, R. (2016). Matchmakers: The new economics of multisided platforms. Harvard Business Review Press.
Friday, M. (2022). The law and economics of potential competition in digital markets: Case studies in online intermediation platforms [Master’s thesis]. University of Stellenbosch, South Africa.
Motta, M., & Peitz, M. (2020). Removal of potential competitors – a blind spot of merger policy? Competition Law & Policy Debate, 6(2), 19–25. https://doi.org/10.4337/clpd.2020.02.03
Organisation for Economic Co-Operation and Development (OECD). (2018). Rethinking antitrust tools for multi-sided platforms. https://www.oecd.org/daf/competition/rethinking-antitrust-tools-for-multi-sided-platforms.htm
OECD. (2022). OECD handbook on competition policy in the digital age. https://www.oecd.org/daf/competition-policy-in-the-digital-age/
PricewaterhouseCoopers.(PwC) (2019). WeBuyCars: Used car retailer fuels growth through digitalisation. In Africa private business survey 2019 (p. 12). https://www.pwc.com/gx/en/entrepreneurial-and-private-companies/emea-private-business-survey/pwc-emea-private-business-africa-report-2019.pdf
Rochet, J. C., & Tirole, J. (2006). Two-sided markets: A progress report. The RAND Journal of Economics, 37(3), 645–667. https://doi.org/10.1111/j.1756-2171.2006.tb00036.x
Steinberg, M. (2022). From automotive capitalism to platform capitalism: Toyotism as a prehistory of digital platforms. Organisation Studies, 43(7), 1069–1090. https://doi.org/10.1177/01708406211030681
Wu, T. (2010). The master switch: The rise and fall of information empires. Atlantic Books.
Yu, J. M. (2020). Are we dropping the crystal ball? Understanding nascent and potential competition in antitrust. Marquette Law Review, 104(3), 613–660.
Téléchargements
Publiée
Numéro
Rubrique
Licence
(c) Copyright Megan Friday 2023
Ce travail est disponible sous la licence Creative Commons Attribution 4.0 International .
Comment citer
- Résumé 450
- PDF (Anglais) 327
.png){kind=spacer}